About Us

Small but mighty:
Powering growth through strategic partnerships

A decorative diver figurine stands next to a cute mouse doll in a green outfit, with a vintage grasshopper toy nearby.
• Happy Branding • Vibrant Graphic Design • Dynamic Website Design • Fresh Apparel Graphics • Fun Textile Design • Playful Marketing •

• Branding • Graphic Design • Websites • Illustration • Apparel Graphics •

A woman, Veronica Choroco in a bright green embroidered top, leans over a wooden table with color swatch, a laptop, notebook and a plant in view.

Veronica Choroco is the Founder, Art Director & Graphic Designer at Lucuma Design Studio

I love working to connect the dots: listening deeply to your excitement, your vision, your inspirations, your joy — and from that, building out the exact thing you were dreaming of.

In my journey from social justice work to graphic design, my focus has always been on meeting folks where they’re at & nurturing their growth toward their self-defined visions of success.

With a foundation built on active listening, empathy, and uncovering hidden strengths, I bring a sense of safety and support to every interaction. My superpower lies in seeing the superpowers of others — noticing the themes in their stories, experiences, and skill sets to craft pathways of empowerment and growth.

Named after the vibrant Peruvian fruit, lúcuma, the studio embodies energy, heritage, and value—just like the brands it helps bring to life. Rooted in thoughtful design, my graphic design studio is a labor of love, built to create meaningful connections rather than chase trends.

Partners in Design

Colorful text spelling "strategy" in uppercase on a green banner background, with playful typography in yellow, blue, brown, and white.

Condor Growth

Proud to have Condor Growth as a strategic partner. Specializing in digital marketing, public relations, website design, data analysis, SEO, and conversion rate optimization, Condor Growth helps mid- to large-sized businesses enhance their digital presence. Together, we enable businesses to break through the noise and achieve unexpected growth. By working closely with Condor’s team, we integrate strategic messaging with real-time data insights, ensuring every project not only has excellent graphic design and branding but also delivers measurable, impactful results.
Yellow pennant with a purple tip and blue cursive text reading "Website" on a white background.

Jenna Ryan

Specializing in visually striking, user-friendly, and high-performance websites, Jenna Ryan Design’s expertise as backend developer, seamlessly complements our vision.

From crafting intuitive websites to providing ongoing maintenance, her meticulous approach strengthens our branding and design efforts. With over 10 years of successful collaboration in both apparel and the digital space, together, we create exceptional websites that truly reflect your brand’s digital presence.

Pink and purple heart graphic with the text "Copy writer" in bold white font.

Rachael Peskanov

In partnership with Rachael Peskanov, a multi-faceted writer with a passion for storytelling. She has extensive experience in conceptualizing, writing and producing a diverse range of branded content, leveraging omni-channel copywriting, script writing, and promotions production.

 Rachael ensures that every brand voice is concise, engaging, and above all else, authentic. Together, we’ve collaborated on website and packaging projects, seamlessly blending impactful messaging with thoughtful design to create cohesive brand experiences that resonate with the right audience.

Circle badge with orange and red, featuring the letters "SEO" in a light color, symbolizing Search Engine Optimization.

Matt Brown

With over eight years of experience in the digital space, Matt Brown brings a deep expertise in identifying patterns within data and translating them into actionable insights that drive growth.

Matt integrates SEO strategy, data science, and analytics into a client’s brand development and website design process. Together, we ensure that graphic design decisions are backed by data, helping brands optimize their digital presence and achieve their growth objectives.

Ready to elevate your brand and attract more business?

Reach out and let’s unlock the potential of your brand and create something truly remarkable.