Empowering brands through thoughtful graphic design, branding, and web solutions.
Lucuma Design Studio, which is pronounced loo-koo-muh,is based in Kinderhook, New York. Founded by Veronica Choroco, the studio is woman, hispanic and veteran owned. It is named after the vibrant Peruvian fruit, my studio embodies energy, heritage, and value—just like the brands it helps bring to life.
Rooted in thoughtful graphic design, it is a labor of love, built to create meaningful connections rather than chase trends.
Compassion, dedication, and an eye for detail shape every project, ensuring brands don’t just look good, but feel authentic and purposeful. Lucuma Design Studio isn’t just about aesthetics—it’s about crafting graphic design that inspire, connect, and endure.
I highly recommend Veronica for any design role. During the two years we worked together creating a brand story for Café Delicioso, Veronica consistently demonstrated exceptional creativity and professionalism. She skillfully developed a brand identity, designed impactful packaging, and created user-friendly website, all while seamlessly advising and interpreting my vision of Café Delicioso with precision and empathy.
Veronica’s ability to translate abstract ideas into compelling visual designs sets her apart, and her dedication to delivering excellence makes her an asset to any project. I have no doubt she will bring the same passion, innovation, and collaboration to her future projects.
EDUARDO WALLER DE OLIVEIRA
Owner & Founder – Café Delicioso
Let’s make something amazing together!
Whether you have a question, an idea, or are ready to start a project. Please fill out the form below so I can learn about you and your business.
Normally, I respond via email within 1-2 business days. ¡Vamos a hacerlo!