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Graphic design, branding, and websites so sharp, they leave a lasting impression.

Welcome to Lucuma Design Studio (pronounced loo-koo-muh), founded by Veronica Choroco, where creativity and strategy come together to bring businesses to life! Specializing in graphic design, branding, and website design, Veronica helps businesses grow. Acting as a trusted design sidekick, she supports clients along their business journey.

Veronica’s approach is rooted in diving deep into values, vision, and dreams to craft designs that reflect each unique story and connect with the community. The result? A brand presence that stands out, shouts ¡hola!, and dances its way into hearts.

• Happy Branding • Vibrant Graphic Design • Dynamic Website Design • Fresh Apparel Graphics • Fun Textile Design • Playful Marketing •

• Branding • Graphic Design • Websites • Illustration • Apparel Graphics •

The Power of Good Design

Good graphic design is more than just making things look pretty; it’s about making a powerful impact. Effective design improves your business’s visual appeal, helping you stand out in a crowded market. It communicates your message clearly and creatively, making it easier for your audience to understand what you do and why it matters.

Brand Development

brand strategy

Logo Design

Visual Identity

graphic & illustration

Website and Digital

Website Design
UI/UX Design
Social Media Graphics
Email Marketing

Graphic Design

Apparel Graphics
Textile Surface Design
Packaging
Printed Collateral
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Design speaks.
Branding shines.
Websites convert.

Founded by Veronica Choroco and based in Kinderhook, NY, Lucuma Design Studio’s work is rooted in energy, heritage, and value. By leveraging expert graphic design skills, channeling creativity, and applying friendly, purposeful design, Veronica has built a portfolio of work that’s dynamic, effective, and always focused on the client’s needs.

Explore examples of work that bring brands to life and tell impactful stories, while having fun in the process.

View portfolio
A woman, Veronica Choroco, is sitting on a couch, holding a white mug, wearing a black top and blue jeans, with a plate of croissants nearby and plants in the background.
Illustration of a sliced fruit with a yellow interior, orange seed, and green leaf on top, resembling an abstract of lucuma, a Peruvian fruit.

Working with Veronica on Condor Growth’s client websites has been a wonderful experience. She translates brand strategy into visually compelling, user-friendly sites that drive results. From Nushama to Golden Afternoon, she took my content strategy and feedback, transforming them into polished, high-performing websites.

Her attention to detail, problem-solving skills, and fresh ideas make collaboration effortless. Beyond great design, she ensures sites and ad creatives are built to generate tangible results. Our clients’ marketing and online presence are stronger because of her work—she’s a valuable creative partner I highly recommend.

Shane Rasnak
Fractional Chief Marketing Officer (CMO) & Founder at Shane Rasnak
A woman, Veronica Choroco, holds color swatches, analyzing and marking selections for a design project on a white table.
A woman, Veronica Choroco, holds color swatches, analyzing and marking selections for a design project on a white table.
Colorful text saying "Make your brand do a happy dance" with playful designs like a lip shape and a rainbow heart.
Colorful text saying "Make your brand do a happy dance" with playful designs like a lip shape and a rainbow heart.

Let’s create something incredible together!
Get in touch and let’s make your brand stand out and leave a lasting impression.

Get in Touch