LET'S CONNECT

Café Delicioso

Café Delicioso is a specialty coffee brand created by Brazilian coffee trader Eduardo Waller, founder of Delicious Strong Coffee. With ambitions to expand into the U.S. market, Eduardo sought a complete brand development partnership—from naming and logo design to package design, website, and product photography.
Our goal was to craft a cohesive and memorable brand presence that captures the richness of Brazilian coffee culture while appealing to a modern, design-conscious U.S. audience.
SEE WEBSITE

SERVICES PROVIDED:

Brand Development
Package Design
Website Prototyping
Art Direction

INDUSTRY:

Consumer Goods

Logo of Café Delicioso, featuring a coffee bean and leaf design, set against a soft pink background.
Two mobile screens showcasing Café Delicioso’s website, on a green background.
A bag of Café Delicioso coffee on top of a dark wood table, sitting in front of a field of greens.
A vibrant collage composed five images about coffee, with people and illustrations of coffee plants and beans.

The project began with in-depth brand identity development—name generation, mood boards, and logo design that captured the richness of Brazilian coffee culture. Eduardo was a communicative and inquisitive collaborator. When direction was unclear, he welcomed my input to clarify ideas or offer solutions aligned with his vision.

With the visual identity in place, we moved into package design, collaborating with the Brazilian factory to ensure production feasibility. In parallel, I provided art direction for website prototyping—developing UX/UI wireframes to guide GoDaddy’s staging team—and led creative direction for product rendering and photography, resulting in a consistent and premium brand presence across all platforms.

A laptop displays a Cafe Delicioso’s website, featuring product packaging and text, with a cup of coffee on a table alongside cacti.
A laptop displays a Cafe Delicioso’s website, featuring product packaging and text, with a cup of coffee on a table alongside cacti.
Animation of three slides showing heart icons, depicting a heart shape with nature motifs inside of shape, symbolizing a commitment to environment, people and coffee.
Café Delicioso launched with a distinct and polished brand identity, appealing to both retail buyers and direct-to-consumer audiences. The final packaging design stood out on shelves and aligned seamlessly with production requirements.
Through collaborative website direction and strategic prototyping, we delivered an intuitive and inviting online experience. The cohesive product photography and renderings reinforced the brand’s artisanal quality, building a strong foundation for growth in the U.S. coffee market.
The client-designer relationship was marked by clear communication, trust, and a willingness to explore and refine ideas together. This trust enabled us to craft a holistic brand system that felt both grounded and elevated.

Credits:
Copywriter – Rachael Peskanov
Packaging Renderings – Rob Santiago
Photography – Guillermina Valle
Web Developer – GoDaddy & Jenna Ryan

Illustration of a sliced fruit with a yellow interior, orange seed, and green leaf on top, resembling an abstract of lucuma, a Peruvian fruit.

I highly recommend Veronica for any design role. During the two years we worked together creating a brand story for Café Delicioso, Veronica consistently demonstrated exceptional creativity and professionalism. She skillfully developed a brand identity, designed impactful packaging, and created a user-friendly website, all while seamlessly advising and interpreting my vision of Café Delicioso with precision and empathy.

Veronica’s ability to translate abstract ideas into compelling visual designs sets her apart, and her dedication to delivering excellence makes her an asset to any project. I have no doubt she will bring the same passion, innovation, and collaboration to her future projects.

Eduardo Waller de Oliveira
Owner & Founder – Café Delicioso