Our Services
Graphic design services that spark creativity and inspire action

Brand Development

A powerful brand identity is more than just a logo—it’s the heart and soul of a business. Veronica captures your values, voice, and vision, creating a visual and emotional connection with your audience. With a perfect blend of creativity and strong graphic design principles, your brand is brought to life, leaving a lasting impression.

A comprehensive approach to brand development, including crafting a strategy and implementing it across relevant channels (web, social media, signage, etc.).
This creative process is exclusively dedicated to designing a logo, including naming, mood boards, and color studies to ensure it embodies the brand’s personality.
A cohesive collection that includes a logo, color palette, fonts, imagery, illustrations, and a mood or vibe to create a comprehensive Brand Guide.
The creation of custom visual assets to enhance and support the brand, ensuring consistency and alignment with the overall brand strategy.
A wooden desk with color swatches, sketches, and reading glasses, suggesting a creative workspace.
A wooden desk with color swatches, sketches, and reading glasses, suggesting a creative workspace.

Website and Digital

A great digital presence is more than just aesthetics—it’s about crafting a seamless experience that engages your audience at every turn. Veronica’s well-designed digital experiences feel effortless, guiding visitors smoothly while reflecting your brand’s identity. By blending beautiful graphic design with strong functionality, every interaction becomes meaningful, ensuring an engaging and satisfying user journey.

Packages are tailored to meet specific needs, but a typical website project includes the following:

  • Website content prep checklist
  • Wireframe/Prototype design
  • Responsive design optimized for desktop and mobile

 

Important note: Copywriting, integration, and development services may not be included. Depending on the project scope and website size, collaboration with a developer and a copywriter may be necessary.

By applying best practices in UI/UX design, a website becomes more than just a visual experience. It transforms into an intuitive, user-friendly interface that captivates and converts visitors.
Creation of graphic assets or templates to support existing efforts (when a brand identity has already been established) or the development of brand-new assets (as part of the Brand Identity Package).
Similar to social media graphics, this service involves developing a visual language tailored to the client’s platform of choice (e.g., Mailchimp, Klaviyo) by designing templates or assets for either the client or a third party to use.
A person holds a smartphone displaying a webpage about a business's website, set against a dark, modern background.
A person holds a smartphone displaying a webpage about a business's website, set against a dark, modern background.

Graphic Design

From eye-catching packaging and bold prints to branded apparel and marketing materials, every design detail reflects your brand’s unique personality. Veronica thoughtfully crafts graphic design that blends style with purpose, turning everyday interactions into memorable brand experiences.

Creation of graphics, designed specifically for garments, considering fashion trends and techniques (e.g., applique, water-based inks) while ensuring that both exterior elements (graphics, hangtags) and interior elements (care labels). These are carefully crafted to complement the brand.

The design of all-over prints for yardage or panel forms, that align with your brand’s vision or collection. Considering whether the designs will fit on products such as shirts and totes, this process spans concept, research, design, and production-ready artwork.

Development of product graphic designs that use an existing brand identity or as part of Brand Development effort. This process spans concept, research, design, and production-ready artwork.
Traditional print is far from obsolete. Whether as an extension of brand development or enhancing an already established brand identity, your collateral material may include business cards, brochures, or posters, these amplify the brand’s message.
A set of postcards for Lucuma Design Studio, a laptop, a cup of coffee, and a notebook are arranged neatly on a wooden table.
A set of postcards for Lucuma Design Studio, a laptop, a cup of coffee, and a notebook are arranged neatly on a wooden table.
Illustration of a sliced fruit with a yellow interior, orange seed, and green leaf on top, resembling an abstract of lucuma, a Peruvian fruit.

As a copywriter, I value clear communication to ensure that my deliverables are cohesive in their messaging and presentation across all platforms. Veronica’s collaborative approach and keen eye for detail made this process seamless.

Veronica provided well-structured packaging prototypes that enabled me to craft copy within the visuals. She also directed insightful meetings with our client, tailored working timelines to keep us on schedule, devised documents to streamline edits, offered constructive feedback to bridge any gaps and was readily available to answer any questions / address any concerns along the way.

I highly recommend Veronica to anyone seeking thoughtful, strategic branding.

Rachael Peskanov
Copywriter